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Half the cost, double the output
Discover R.E.P.R.E.S.E.N.T & Youtopia’s formula for scaling success.
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Discover R.E.P.R.E.S.E.N.T & Youtopia’s formula for scaling success.
Find out more
How IVC Accounting found clarity, confidence, and a bold plan for growth
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IVC Accounting, a values-led, people-first accountancy firm founded by James Howard, has partnered with global growth provider R.E.P.R.E.S.E.N.T to bring new clarity, direction, and momentum to its bold plans for the future. With integrity, honesty, and compassion at its core, IVC Accounting isn’t just here to manage books, it’s here to help business owners grow with purpose.
From day one, James Howard knew that building something meaningful in a crowded industry would take more than technical excellence. It would take guidance, challenge, and accountability and that’s exactly what he found in R.E.P.R.E.S.E.N.T.
James Howard, Managing Director of IVC Accounting, shares:“When James [Sundin] reached out, it wasn’t a pitch, it was a person being real. The conversation lit a fire in me. It was honest, energising, and had me thinking differently straight away. I knew I didn’t need someone to tick boxes. I needed someone to ask the uncomfortable questions, keep me honest, and push me further. That’s what R.E.P.R.E.S.E.N.T does. They’ve helped me slow down, refocus, and reignite the passion behind the business.”
This partnership has already driven significant impact:
Antoaneta Pop, Co-founder & Chief of Enablement at R.E.P.R.E.S.E.N.T, says:
“IVC Accounting isn’t just another accountancy firm, it’s a mission with a heartbeat. James brings raw honesty, drive, and an unwavering commitment to doing things the right way. Working with him is a true collaboration. Together, we’re not just shaping a business, we’re helping reshape an industry that too often forgets the human side of finance.”
James Sundin, Co-founder & Chief Evangelist at R.E.P.R.E.S.E.N.T, adds:
“Every now and then, you meet someone who just gets it. The drive, the vision, the no-BS hunger to do something different. That’s James. From the first call, I knew this would be special. He’s the kind of founder that reminds you why we do what we do. If you’ve ever spoken to him, you’ll know the energy is infectious, the thinking is deep, and the purpose is loud. We’re pumped to be part of this journey.”
Founded on the principles of Integritas, Veritas, Caritas (Integrity, Honesty, Compassion), IVC Accounting brings heart to numbers. For over 15 years, they’ve supported business owners not just with expert financial services, but with coaching, clarity, and care.
Their mission? To help entrepreneurs understand their finances, make smarter decisions, and grow with confidence whether that’s scaling up, planning an exit, or preparing for the future.
R.E.P.R.E.S.E.N.T is on a mission to Change Mindsets, Change Lives, Change Industry and Change the World. Specialising in Financial Services, SaaS, and Professional Services, they partner with purpose-driven leaders to accelerate meaningful growth. 10% of all profits go to support children and young adults across the UK and globally because business should be a force for good.